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| GNN SERVISES |
CUSTOMIZED RESEARCH
Customized research services include quantitative and
qualitative studies that deliver information and insights
into consumer attitudes and purchasing behavior. Other
studies measure customer satisfaction, brand awareness
and advertising effectiveness. Simulated test-marketing
services are used to launch new products or reposition
existing brands..
OUR SERVICES
Well equipped with sophisticated technology
and experienced professionals, we have been able to offer
pro-active Market Research fieldwork services that include:-
Personal Interviews-
Face-to-Face interviews are the most effective method of data collection in all research work. We have a national field force, all trained to the industry standards and all successfully completing projects for us on a regular basis. We conduct in-home interviews, street interviews and exit interviews.
Telephone Interviews-
We provide support via telephone for host of our clients.
Our telecom department houses a team of ten permanent
executives who are well equipped with the best of equipment
& dext in usage of Hindi & English.
The spectrum of services being customer loyalty programmes,
customer satisfaction studies that determine the product's
worth in the eyes of the consumer. Fixing up of appointments
with The top rung of society serving partner needs.
"Our telephony outsourcing services target interaction
with customers for their feedback" i.e. either for
finding satisfaction with products or services.
Depth Interviews- With
extensive experience in accompanied shopping, we also
recruit in-depth one-on-one interviews across a host of
business and consumer sectors. Techniques used include:
* One-on-ones
* Paired depths
* Accompanied shops
Group Discussions-
The recruitment of respondents is the
essence of the research industry and this fact is evident
at a group discussion.
Our rich experience in this area and our drive for perfection
has acquired us a wide client base. Techniques used include:-
* Standard Group Discussions (Focus
Groups)
* Peer Groups
* Family Groups
* Triads
* Extended Creative Groups
* Workshops (all day and half day)
* tasking, product placement groups
and recalled groups
Hall Tests / Central Location
Tests- Gnn Research sleuths
have access to almost every prominent high street location.
A trained deputy operates underneath each supervisor so
we are in a position to conduct lots of halls simultaneously.
Group Discussions-
Consumer Clinics are the most effective way of
recruitment, total quota and time slot management. We
recruit and manage car clinics and consumer clinics on
a regular basis. We have a talented team which is experienced
enough to understand the criticality and thus updates
you on recruitment, total quota and time slot management.
We also handle all other desired logistics like Cars /
Products for display and venue hire, etc.
Field Work Audit-Of
all the continuous improvement tools available, conducting
quality audits is by far the best way for a company to
ensure that its quality system is adequate and effective.
we see the quality audit as a regulatory requirement to
ensure compliance to the standards and requisite requirements
towards the goal.
Myths About- Third-party
auditors are often unfamiliar with the way the quality
system works or the way the product or service is produced.
Perception of Not Being a Team Player. Auditors are sometimes
considered not to be team players by others within the
organization. They know very little or nothing about the
process.
Good Reason's To Audit
The following scenario shows the importance
of conducting audits.
A company spends considerable time and resources in
correcting a problem, they appoint someone professional
in our field to conduct a research and come back with
the root of the problem and suggest remedial measures.
The entire base of the research de[ends upon the quality
of data which has been interpreted. We ensure that we
audit the work done by a previos company in the best
possible manner. We do it good as we ourselves consider
this to be our "USP" and do the maximum justice
to it by conducting the Field Audits in the most best
and ethical manner.
Thus clearing the earlier myth's we are someone who
knows the subject well and understand the value of data,
thus come out as one of the best in terms of being Team
Player
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