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THE GNN RESEARCH GROUP team is committed
for fully integrated and a leading provider of value
added service.
policy is to exceed the customer expectation by continuously
improving the quality of its service.
Provide reliable, uninterrupted and quality data to
its clients.
Provide prompt and economical value added services to
its customer.
Ensure continues improvement in system and process.
FROM IDEAS TO PRODUCTS
We have experience and expertise in B2C and B2B markets. Our experience is predominantly in the services sector but we have also made important contributions for clients in FMCG, media and manufacturing. Some examples:
"New Product Development. We identify the key pricing and non-pricing features of a new product or service that are most likely to appeal to the target market. Optimisation methods also allow us to single out the best customer-centric offer at the lowest price.
"Market Segmentation. We use advanced statistical tools to derive category models as well as predictive techniques to classify target consumers into finely differentiated groups.
"Pricing Optimisation. We can support pricing models for large $400-million-plus markets as well as specialised segments of less than $10 million.
"Forecasting. Our models and sampling strategies predict demand for new products, forecast customer numbers and how much they are willing to pay.
" Customer Experience. We lead the field in determining ways to identify key areas for improving the customer experience and measure the impact of management initiatives.
"Brand Equity. Our qualitative and psychometric techniques can measure the value of a brand in a competitive situation".
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